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About
Our services.

We are a future-looking design
practice in SG. We research and
create customer experiences.
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Our Work
At brief., we add value by blending qualitative insights
with comprehensive industry research, offering a richer
perspective that informs designs resonating with both
users and the market. Our hypothesis-first approach
and expertise in Service Design, Prototyping, and
Venture Design bring innovation and versatility to your
projects, ensuring practical, user-friendly, and market-
ready solutions.
We integrate as part of your team, aligning design with
your business goals, while prioritising sustainable and
ethical design practices that contribute positively to
society. With brief., you gain fresh perspectives quickly,
driving innovation that sets your projects apart.
Prototyping and Production
Design and Strategy
Research and Insights



How we work.
Equal access to valuable disciplines.
Partners, not vendors.
Form follows research.
Measure when it’s meaningful.
Investing in the next generation of generalists.
Pissed off optimists.
Today's research, tomorrow's design.
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ali@keepitbrief.co
+65 8866 5229
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